As the owner and principal of a consultancy focused on software product management and product marketing for software and SaaS companies, I’ve spent a lot of time experimenting with how to use social media to improve my business. I’ve also used social media heavily in my work with clients –it’s now mandatory for any decent product marketing or product management pro to know how to best market products with social networking, but to also consider how users might want to use your products in a “social” way.
And now, years later, I’ve spent more time than I care to count working on blogs, Twitter, Facebook, LinkedIn, email newsletters, forums, eBooks, and all dozens of other specialist social networks, communities, and tools. Thus, from my professional interest in social media grew a personal interest, then a full-fledged hobby, and now a small business.
I’ve always been very excited to check out the latest services and tools and figure out how to use them for best advantage. As a result, I might have been one of the first 1000 people on LinkedIn back in 20003 (one of my co-workers was married to an early LinkedIn employee). I’ve also been blogging since late 2004, and over the years I’ve had 8 blogs, one of which became a full-fledged “online brand” with several thousand blog subscribers and thousands of Twitter followers.
I’ve also helped many clients, colleagues, and friends set up their own web and social media presences. And from this, “Sure Web Consulting” was born. I help small businesses and individuals define their web and social media goals, find the right low-cost services and tools to help them meet these goals, and remove the obstacles they hit when trying to leverage the web. I’m not a web designer or graphic artist that will custom-code your website from scratch. Instead I help you identify and put into place the right packaged (read not custom) services and products to meet your goals.
And why should you go for packaged rather than custom? 1) Cost, 2) Long-term maintainability, 3) Long-term ability to integrate with other new services and products, 4) Cost, and 5) Cost.
This blog is an extension of this new business. I like to share what I’ve learned about websites and social networking, especially as it applies to my own business, and hope that you find it useful.
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